---
title: "Brand assets | ZooBC Foundation"
description: "The ZooBC Foundation marks, colour system, typography, interface language and downloadable design tokens."
url: https://zoobc.foundation/brand/
language: en
publisher: ZooBC Foundation
retrieved: 2026-10-19
---

Brand system

# One visual language for the Foundation.

These are the marks, colours, typefaces, controls, and usage rules currently governing the ZooBC Foundation website.

[Download design tokens](https://zoobc.foundation/assets/brand/tokens.json) [Download Foundation mark](https://zoobc.foundation/assets/icons/zoobc-logo-mark.svg)

## Marks

Use the Foundation lockup when referring to the stewarding organisation. Use the ZooBC network mark when referring to the blockchain itself.

**ZooBC**Foundation

**Foundation lockup**Default dark presentation

**ZooBC**Foundation

**Foundation lockup**Light presentation

**Isometric cube**The sole decorative marker

[Foundation mark SVG](https://zoobc.foundation/assets/icons/zoobc-logo-mark.svg) [Cube marker SVG](https://zoobc.foundation/assets/icons/zoobc-cube-mark.svg) [ZooBC network mark](https://zoobc.com/zoobc-mark.svg)

## Colour system

Cyan and magenta are the only bright accents. Every other surface belongs to one neutral material ladder shared by dark and light modes.

**ZooBC cyan**`#2caeea`

**ZooBC magenta**`#d447bd`

**Ink**`#070a10`

**Midnight**`#0b1420`

**Graphite**`#34383d`

**Taupe**`#8b8276`

**Stone**`#c5bcae`

**Bone**`#e7dfd3`

**Paper**`#f8f3e9`

## Typography

Two families only. Space Grotesk carries display and reading text. IBM Plex Mono carries evidence, labels, controls, and machine-readable information.

Space Grotesk · 400 / 500 / 600

Steward of the network.

Neutral infrastructure should be clear enough to inspect and strong enough to outlast its founders.

IBM Plex Mono · 400 / 500 / 600

BLOCK HEIGHT 40,449
TESTNET LIVE
MAINNET NOT LAUNCHED

Use for short evidence, interface labels, status, and code. Never use it to shrink important public information.

## Action language

Every action uses one of four roles. The role stays consistent when colours reverse between dark and light modes.

Primary action Secondary action Exploratory action

## Usage rules

The system is restrained on purpose. Consistency makes the two bright colours, the typography, and the Foundation mark carry more authority.

### Keep marks intact

Allow clear space. Do not stretch, recolour, rotate, outline, or add effects to the supplied marks.

### Keep one palette

Do not introduce unrelated pastels, greens, reds, oranges, or decorative gradients.

### Keep square geometry

Cards, controls, inputs, media frames, and interface surfaces use square edges.

### Keep type readable

Public body text begins at 17 pixels. Small utility type is reserved for short, secondary information.

### Keep the grid

All content returns to the shared 12-column shell. Full-bleed media is the deliberate exception.

### Name things correctly

Use “ZooBC Foundation” for the stewarding organisation and “ZooBC network” or “ZooBC” for the blockchain.

---

Source: https://zoobc.foundation/brand/  
All pages: https://zoobc.foundation/llms.txt  
Full text: https://zoobc.foundation/llms-full.txt