Brand system
One visual language for the Foundation.
These are the marks, colours, typefaces, controls, and usage rules currently governing the ZooBC Foundation website.
Marks
Use the Foundation lockup when referring to the stewarding organisation. Use the ZooBC network mark when referring to the blockchain itself.
Colour system
Cyan and magenta are the only bright accents. Every other surface belongs to one neutral material ladder shared by dark and light modes.
#2caeea#d447bd#070a10#0b1420#34383d#8b8276#c5bcae#e7dfd3#f8f3e9Typography
Two families only. Space Grotesk carries display and reading text. IBM Plex Mono carries evidence, labels, controls, and machine-readable information.
Space Grotesk · 400 / 500 / 600
Steward of the network.
Neutral infrastructure should be clear enough to inspect and strong enough to outlast its founders.
IBM Plex Mono · 400 / 500 / 600
BLOCK HEIGHT 40,449
TESTNET LIVE
MAINNET NOT LAUNCHED
Use for short evidence, interface labels, status, and code. Never use it to shrink important public information.
Action language
Every action uses one of four roles. The role stays consistent when colours reverse between dark and light modes.
Usage rules
The system is restrained on purpose. Consistency makes the two bright colours, the typography, and the Foundation mark carry more authority.
Keep marks intact
Allow clear space. Do not stretch, recolour, rotate, outline, or add effects to the supplied marks.
Keep one palette
Do not introduce unrelated pastels, greens, reds, oranges, or decorative gradients.
Keep square geometry
Cards, controls, inputs, media frames, and interface surfaces use square edges.
Keep type readable
Public body text begins at 17 pixels. Small utility type is reserved for short, secondary information.
Keep the grid
All content returns to the shared 12-column shell. Full-bleed media is the deliberate exception.
Name things correctly
Use “ZooBC Foundation” for the stewarding organisation and “ZooBC network” or “ZooBC” for the blockchain.